Heritage Gruppe started in 2019 by Geghard Ohanian as a way to share his passion for race cars of all different groups with the world.  As a way to stand out from the rest, Heritage Gruppe is focused on the art and design behind automotive culture. We embody the notorious liveries, greatest artists, and most forward thinking designers and machines of our time. ​

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In June of 2020, Heritage Gruppe hosted their first ever car meet drive in at the Eagle Rock Plaza in Eagle Rock California. With COVID at full swing, and enthusiasts looking for an outlet, we rallied at the top floor of the plaza where we were joined by 60+ truly unique cars and individuals sharing their passion and getting much needed fresh air. The rest was history. 

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We started hosting 1 meet every month through December of 2021, with an average of 200 attendees. Since our first car meet, we have grown exponentially as a brand as well as our team! Our second partner to join Heritage Gruppe in 2020 was Alynn Tergevorkian, who spearheaded the experience of our shows and graphics with her experiential design background. Following a successful year of car meets, we we're pleased to bring on Sarkis Demirdjian and Leo Alexanian in 2021 in order to expand the brand and head the company logistics and operations.

 

Fast forwarding to 2022, we decided to move away our monthly open meets to large scale ticketed shows. Our very first and latest large scale ticketed show, "Cars After Dark," brought together over 700 enthusiasts from all around LA, to enjoy one off cars, live music, food, raffles, and great people. 

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Through these trials and tribulations, we have dialed in our brands focus to 3 main branches: Media, Events, and Auctions.

 

Now that you know who we are, go and check out "What We Do" in the main menu above! 

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and follow along on our journey, join the Gruppe, and be Designed to Win.