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The Ultimate Guide to Creating a Compelling Car Sales Listing

Over the past decade, we at Heritage Gruppe have been fortunate enough to own and drive amazing cars. Thus said, many of them were sourced and purchased from out-of-state sellers. We quickly realized that it was difficult to trust someone located hundreds or thousands of miles away based solely on a few subpar photos or videos and their word. While we encounter trustworthy sellers, it’s not always the case, and we often find ourselves stranded or left with a broken car due to undisclosed issues. So, we asked ourselves, how can we eliminate all uncertainty and concerns to accurately represent the cars for sale in their best and most honest condition? That's when we created our White Glove Service!

Our White Glove Service helps our clients get the most value at auction by representing the car to its best possible potential, and highlighting all details through meticulous photography and video reviews. But you might be asking “what if I don't have a high-value collector's car or I don't want to auction my car? In this blog, we will teach you how to create the best listing in order to get the most value for your car regardless of how you choose to sell it.

If you're planning to sell your car, you want to make sure you present it in the best possible light. In today's world, that means creating a detailed online listing with high-quality photos and videos, and clearly written ad copy. To help you make the most of your listing, we've put together a guide on how to properly photograph, take videos, and create a detailed listing to sell your car.

Photography Tips for Selling Your Car

When it comes to selling your car, GREAT photos play a huge role. Your listing needs to show off your car's best features and give potential buyers a clear idea of what they can expect when they come to see it. And if done properly, this will actually help eliminate the amount of people calling to see the vehicle in person, and help save you time. To make sure you're getting the best possible photos, here are a few tips to keep in mind:

  1. Clean your car thoroughly: Before you take any photos, make sure your car is clean inside and out. This will help it look its best in your listing. If need be, hire a professional detailing service to get rid of all imperfections in the paint such as a simple touch up.

  2. Choose a good location: Find a location with good lighting and a clean background. A garage or an open space with a plain background is ideal. If you can rent a photo studio that will give you the clearest photo free of any outside reflections or distractions.

  3. Use a high-quality camera: A smartphone camera can work, but if you have access to a high-quality camera, use it. A camera with a higher resolution will capture more detail.

  4. Take photos from multiple angles: Take photos of the car from every angle, including the front, back, sides, and interior. Make sure to get photos with all doors open/closed, and windows up/down.

  5. Highlight important features: Make sure you take photos of any features & options that are important to buyers, such as the engine, tires, VIN tags, Instrument cluster and mileage, any scratches or flaws, the undercarriage, and any custom upgrades.

Tips for Creating a Video Listing for Your Car

In addition to photos, creating a video listing can be an effective way to showcase your car's features. Here are some tips for creating a video listing that will get buyers' attention:

  1. Use a high-quality camera: As with photos, using a high-quality camera will make a big difference in the quality of your video. An external Mic setup will be a big plus as well to capture clean audio and engine sounds.

  2. Walk around the car: Start by taking a walk around the car, showing off its exterior and any features that make it stand out.

  3. Show the interior: Next, take viewers inside the car and show off its interior features, such as the stereo system, seats, and dashboard.

  4. Highlight any customizations: If you've made any customizations to the car, make sure to highlight them in your video.

  5. Be honest about any flaws: While you want to highlight your car's best features, you also need to be honest about any flaws. This will help build trust with potential buyers.

Creating a Detailed Listing for Your Car

Once you have your photos and videos, it's time to create a detailed listing for your car. Here are some tips for creating a listing that will get buyers interested:

  1. Include all details: Make sure to include all the relevant details about your car, such as its make, model, year, and mileage.

  2. Tell a story: Engage your readers by telling a story about your particular car, whether it’s the history of the manufacturer or your personal ownership experience, a story helps give context and add emotional value.

  3. List any upgrades or customizations: If you've made any upgrades or customizations to the car, list them in your listing.

  4. Be honest about the car's condition: It's important to be truthful about any flaws or issues with the car. This will help build trust with potential buyers.

  5. Include a detailed description: Your listing should include a detailed description of the car, including its features, condition, and history.

  6. Set a fair price: Do your research and set a fair price for your car. If you set the price too high, potential buyers will be turned off, but if you set it too low, you may not get what your car is worth. If you need assistance or would like a FREE auction valuation, feel free to contact the Heritage Gruppe team!


At Heritage Gruppe, we understand that selling your car can be a stressful process. That's why we offer our White Glove Service to help our clients get the most value out of their cars, and save themselves valuable time, effort, and energy. Our team of experts can handle everything from photography and videography to creating detailed listings and marketing your car to potential buyers.

But if you don't have the time or resources for our White Glove Service, the tips outlined in this blog will help you create a successful listing that will attract potential buyers and bring the right value for your vehicle. Always remember, great photos, videos, and detailed descriptions with a captivating story are key to making your listing stand out.

If you want to ensure that you're getting the best possible value for your special car, we offer FREE auction valuations so give us a call today or visit our website!

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